Istanbul is a unique city in the world with its ancient Roman and Byzantine cultural heritage as well as Ottoman monuments. The city has always attracted visitors worldwide with its history, cultural richness, unique values and architecture. In addition, it continues to create new attraction centres with qualified restorations, to offer a vibrant city life with its artistic and cultural activities, to attract more and more visitors with developments in health and congress tourism, and to enrich its gastronomic values.

Within the framework of the vision of “a fair, green and creative city” for Istanbul, the “sustainable tourism” approach has been adopted by our Directorate of Tourism. At the same time, Istanbul is planned as a creative, smart and humanistic destination. According to 2022 data, 16 million 18 thousand 726 tourists visited Istanbul and stayed in our city for an average of two days.

While the Russian Federation ranks first among visitors to our city with 1,495,024 visitors, it is followed by Germany with 1,237,314 visitors, Iran with 1,097,993 visitors, the USA with 717,107 visitors, and the United Kingdom with 613,199 visitors. In line with these data, the Directorate of Tourism aims to increase the average length of stay in Istanbul, the number of tourists and tourism income.