Press release

Eurocities and WWF launch Plastic Smart Cities initiative

25 October 2019

EUROCITIES and WWF are calling on cities to join Amsterdam, Oslo, Nice and Izmir in developing an action plan to reduce plastic pollution and set aside space to trial innovative measures for reducing plastic pollution.

At today’s EUROCITIES Environment Forum in Oslo, WWF is joining hundreds of city representatives to introduce the Plastic Smart Cities initiative. Plastic Smart Cities is a global initiative bringing together cities and tourism destinations to commit to fight plastic pollution.

An estimated 80% of plastic marine debris derives from urban centers, often carried to the ocean by rivers. While cities will rapidly increase their populace to account for two-thirds of the global population by 2050, they must urgently adopt smart solutions that reduce the collective impact of their prospering communities. This means preventing, minimising and managing plastic. Many good examples and initiatives are already underway; WWF and EUROCITIES seek to accelerate these existing efforts by empowering cities around the world to become Plastic Smart.

Through Plastic Smart Cities, WWF and EUROCITIES are building cities’ capacity to eliminate plastic pollution by 2030. An online knowledge platform with best practices will be launched at the World Urban Forum in February 2020. In the meantime, WWF and EUROCITIES are calling on European cities to sign-up and to start sharing best practices through

Today is the beginning of a long term campaign to reduce plastic globally through sharing innovative, tried and tested solutions for those on the front line in the fight against plastic pollution.

What’s your commitment to plastic? For more information on how to join the movement please email Merijn Hougee at WWF ( or Heather Brooks at EUROCITIES (

Vincent Kneefel, Global Cities Lead, WWF, said:

“We are proud to have Eurocities as one of the founding partners of Plastic Smart Cities, and are confident that through this the initiative we can create a global movement of cities taking action to tackle plastic pollution and stop leakage into nature. Our goal is to promote best practices around the world and to make sure that smart measures on plastic reduction and waste management are widely shared. We need Cities around the world to make commitments to save our oceans from drowning in plastic.”

Anna Lisa Boni, Secretary General, EUROCITIES, said:

“We need to prevent, minimise and manage our plastic use. Many EUROCITIES member cities have already put in place successful initiatives that can be adopted and adapted by others, as we have shown in our own plastics declaration. We are delighted to now be partnering with WWF in this ambitious and crucial campaign that will take this fight to the next level. The time for action is now. And it starts with cities.”



Notes to Editors

  1. WWF – World Wide Fund For Nature – is the world’s leading independent conservation body, established in 1961. WWF has more than 5 million supporters, working in more than 100 countries on 6 continents, with more than 5,000 staff worldwide.
  2. EUROCITIES is the political platform for major European cities. We network the local governments of over 140 of Europe’s largest cities and more than 40 partner cities that between them govern some 130 million citizens across 39 countries.
  3. Through the Plastic Smart Cities initiative, WWF and EUROCITIES seek to accelerate successful initiatives and best practices that are currently being implemented in select regions, by engaging cities around the world and providing access to vetted best practice solutions. Plastic Smart Cities is the knowledge sharing platform on plastics, where stakeholders can join together for a Plastic Free Ocean. Here we connect problem owners with vetted solutions, best practices and case study examples. The knowledge platform www.plasticsmartcities will be launched at the World Urban Forum meeting on 20 February, in the meantime, cities are invited to sign up and start sharing best practices through the beta version of the platform. For more information, visit, or contact:



Alex Godson Media Coordinator


  • Je vote pour – I vote for

    €2.5 million of participatory budget are used in Bordeaux to finance projects proposed, promoted and chosen by locals.

    7 minutes read
  • Rubbish bin blues

    Oto Pestner’s music may be frivolous and cheerful, but it is certainly not trash – so how did ‘Letiva,’ the 1978 hit of this dancehall darling, become the anthem of Ljubljana’s anti-waste campaign?

    6 minutes read
  • People power for climate

    Vantaa, the fourth most populous city in Finland, is thinking on a global scale. This is particularly so when it comes to living up to global climate commitments.

    5 minutes read
  • A networked city

    Twente works in close cooperation with other cities nearby to localise global agendas and achieve regional goals.

    2 minutes read
  • Sorting it out!

    The fast food industry has been slow to take action against plastic waste but now cities are helping big brands make amends. And Reims is lovin' it!

    6 minutes read
  • A city in transition

    Brussels Capital Region has put the environment at the heart of its 10-year vision for revitalising the economy, and is working with local businesses to make this a reality.

    1 minute read
  • Rethink, reuse and repair

    The circular economy is set to become a key component of the European Green Deal, and many cities are already leading the way.

    5 minutes read