This working group focuses on how city identity, branding and marketing can reinforce strategic plans for growth and prosperity by attracting investment, business, people and tourists
How to create an attractive international business climate and attract specific talent
How to use big events to strengthen attractiveness of the city & how measure impact of city branding efforts
How to create an attractive city for inhabitants & tourists; role of awards & competitions & stakeholder involvement to improve & promote brand
How to develop Marketing and Branding strategies for cities in order to take transversal profit for its policies implementation.
The working group will strengthen its links with EDF priorities in terms of economic impact of city branding and international relations: i.e. investors, businesses, talents.
The working group will meet the 24-26 April (in San Sebastian) and alongside October EDF meetings and will also organise a specific study visit in June in Barcelona-Terrassa.
Amsterdam Angers Loire Metropole Antwerp Athens Barcelona Bergen Berlin Birmingham Bologna Bonn Bratislava Brighton & Hove Bydgoszcz Cardiff Copenhagen Donostia-San Sebastian Dresden Dublin Dusseldorf Edinburgh ENGIE Espoo EUROCITIES Brussels Office Florence Gdansk Genoa Ghent Glasgow Gothenburg Grand Reims Grenoble Alpes Metropole Groningen Hamburg Helsinki Heraklion IBM Izmir Kardzhali Kharkiv Kyiv Lausanne Leeds Linkoping Lisbon London Lyon Madrid Malmo Manchester Mannheim Metropole Europeenne de Lille Milan Munich Murcia Nacka Nantes Newcastle-Gateshead Nice Cote d Azur Nicosia Oslo Oulu Reykjavik Rzeszow Solna Stockholm Strasbourg Stuttgart Sunderland Tampere Tbilisi Terrassa Metropolitan Area Timisoara Turin Turku Uppsala Utrecht Varna Venice Vienna Vilnius Warsaw Wolverhampton Zagreb Zaragoza Zurich