City branding and international economic relations

forums
  • economy

This working group focuses on how city identity, branding and marketing can reinforce strategic plans for growth and prosperity by attracting investment, business, people and tourists


Objectives:

  • How to create an attractive international business climate and attract specific talent

  • How to use big events to strengthen attractiveness of the city & how measure impact of city branding efforts

  • How to create an attractive city for inhabitants & tourists; role of awards & competitions & stakeholder involvement to improve & promote brand

  • How to develop Marketing and Branding strategies for cities in order to take transversal profit for its policies implementation.

 

The working group will strengthen its links with EDF priorities in terms of economic impact of city branding and international relations: i.e. investors, businesses, talents.

The working group will meet the 24-26 April (in San Sebastian) and alongside October EDF meetings and will also organise a specific study visit in June in Barcelona-Terrassa.


chair

Cesare Torre
Genoa
Managing director city promotion department

vice chair

Joan Chicon Vallejo
Terrassa Metropolitan Area
Head for European and International Affairs and City Marketing

vice chair

Marc Sans
Barcelona
City Promotion Advisor

EUROCITIES staff contact

Marie Ranty
EUROCITIES Brussels Office
Policy advisor